About The Founder — 143

About The Founder

Alex Mootz, Founder 

I know I should try and impress you with my knowledge and achievements of the industry I’m representing. But, I have to be honest and simply say that I never would have guessed I would have found my passion in the jewelry industry. That being said, I thought I would introduce myself to you and tell you a little bit about me.

My name is Alex Mootz. I am the youngest of 9 kids, yes 9, (more on the family down the road). I served nearly 6 years in The United States Military, originally as an Infantryman, and then as a Helicopter Door gunner for a Unit right here in Madison, WI. Still don’t know where the ‘why you should buy from me” part is? I’m getting there… After the Military, I finished up the rest of my college career in La Crosse, WI. The day after I graduated, I started working for a family/friend as a jewelry salesman. I was learning about gemstones, metal types, alloys, and most fascinating to me, how the business worked!

I thought it was so cool getting to meet all of these couples with unique relationships, little quirks, ways they met, how their paths crossed, etc.. That’s when I realized this industry has something special to offer the people that work in it. I get to help people find the perfect symbol for the promise they’re about to make to each other for the rest of their lives. Does that sound like a big deal? I think so, too, and that’s why the more experienced I became and the more people I helped, the faster I realized, Holy Shit, nobody does surprise proposals anymore.

I wondered why…

For those of you who don’t know me, just know that when I get a problem stuck in my head I have to understand “why?” and I won’t stop until I figure it out. Why are over 70% of engagement rings being purchased by couples? Was this just the way we (as a generation) wanted it? Sure didn’t seem like it, seemed more like the whole thing has gotten so complicated we all forgot about the coolest part. The Surprise Romantic Proposal! You know, that story that your grandparents tell. The one you see in the movies? I’ve done polls, surveys, interviewed countless people, and I can say that after 2 years of research and planning that I have officially come to the finding… I’ll tell you all about the patented ring, the patented box, and how the rest of Gentoo Proposals works in About Me, part 2. I’ll also tell you how I connected manufacturers from all over the world to be able to create 143Diamonds. To make sure you get the second part of About Me subscribe to my email list and check out the store while you’re here! Gentoo Proposals: The only way to get the perfect ring, the highest quality and least expensive ethically grown diamond, and most importantly, the proposal everyone will be talking about.